No matter what your business does, there’s a blog fit for you. This week we’ll go over the four E’s to an Excellent and Effective Blog! Tune in EVERY day to learn a new tip on how to educate, entertain, engage and enrich. One of those four will be the right fit for YOUR business and YOUR audience!
Having a blog that’s educational to your audience is a BIG way to get traffic. No matter what your business, educating your audience will keep them coming back for more. Not sure how that fits with you? At BrightDart, one of my biggest clients is a casino, and we just took over their blog writing for them. When we queried their customer base about what they would most like to learn, we got some pretty cool answers, like “how to play craps!” Another client of ours, here at BrightDart, is an Indian restaurant, and using their blog to educate their customers on their cuisine and the healthy benefits of eating Indian food (along with a few recipes here and there) is a great way to get (and KEEP) the attention of their audience!
That's it from us today at BrightDart, your one-stop-shop for all things marketing! Tune in tomorrow for another lesson in making your Blog WORK for your business!
Dean Sparks, CEO of BrightDart
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