Effective Blogging - Engage Your Audience!

Engaging your audience is like the home-run of blogging, right? How do you do that though?

There are some really subtle tools we’ve learned here at BrightDart from our own social media and blogging expert – and one of our favorites is to ask questions. According to our BrightDart blogging guru, even rhetorical questions engage the reader, don’t they? (You get the picture.) A question mark sets up an immediate physiological response in the reader. It creates a puzzle that your brain automatically wants to solve.

So go for it. Use subtle question marks that keep the conversation going. And use some pointed questions here and there that YOU, as a business, would like to know, like: “What is the #1 marketing dilemma you face right now?”

Trust me, asking what someone needs and inviting them into a back-and-forth conversation is more than the recipe for a great cocktail party – it’s a key component to relationship building.

Dean Sparks, CEO of BrightDart
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