One Last Quick Tip on Blogging - Give A Coupon to Inspire Participation!

Your BIG win in blogging the way we do – in short, snappy, DOABLE tips, is that you build loyalty among your readers. That’s your win.

Make it more solid by offering your readers a once-a-week coupon on a product you know will move them forward.

This introduces them to the many facets of what you do and create AND it provides a clear (and easy) action step to take. If you don’t “sell” a product, you can make this a discount on consulting or coaching.

To kick off the BrightDart weekly discount we’d like to offer you free business card design! :)

Just reach out to us at http://BrightDart.com to get started.


Here's to your success!
Dean Sparks, CEO of BrightDart

Blogging Effectively - ENRICH Your Readers to Keep them Coming Back!

Enrich is a wonderful word – it’s a word we love at BrightDart. We want to make every experience our clients have with us a RICH experience. We want it to be rewarding in its process AND in its results.

How do we do that in our blogs? How do we make that little two-paragraph window into our company and our industry an enriching process and build in a reward? First of all, we keep it short. We expect to have a good following to our blog because we KNOW you are busy. No four paragraph lectures here.

One good idea a day! That’s what we want to give you. The reward? ONE GOOD IDEA! Not a dissertation, not a philosophical debate. MOST of you will have a busy client base who would love one simple takeaway also. BrightDart is an expert in one thing, marketing. That’s the focus.

So pick your focus, showcase your expertise, keep it SIMPLE and that, my friends, will enrich your readers!

To your success! Dean Sparks, CEO of BrightDart
Your one-stop-shop for traditional marketing, online marketing, and digital printing

Effective Blogging - Engage Your Audience!

Engaging your audience is like the home-run of blogging, right? How do you do that though?

There are some really subtle tools we’ve learned here at BrightDart from our own social media and blogging expert – and one of our favorites is to ask questions. According to our BrightDart blogging guru, even rhetorical questions engage the reader, don’t they? (You get the picture.) A question mark sets up an immediate physiological response in the reader. It creates a puzzle that your brain automatically wants to solve.

So go for it. Use subtle question marks that keep the conversation going. And use some pointed questions here and there that YOU, as a business, would like to know, like: “What is the #1 marketing dilemma you face right now?”

Trust me, asking what someone needs and inviting them into a back-and-forth conversation is more than the recipe for a great cocktail party – it’s a key component to relationship building.

Dean Sparks, CEO of BrightDart
Your one-stop-shop for traditional marketing, online marketing, and digital printing

Blogging Effectively - Be Entertaining to Keep Your Readers!

Creating a blog that entertains your readers is vital! If it’s not fun, who wants to be there every day? How do you do that??? One of our favorite ways to accomplish this here at BrightDart is to spice it up with video blogs.

Here’s the 1-2-3 on making that work for you. #1. Set up a YouTube Channel. Need more info on that? Sign up for the BrightDart newsletter and I’ll send you a worksheet that breaks it down for you. #2. Shoot some informal video of you, your staff, and even your customers if you can and post it onto your YouTube channel. #3. Copy the HTML code to your blog and post it with a few sentences, just like the BrightDart team did here! By the way, we can do this for you, too! We have a fully staffed video department, and we can even have one of our own spokespersons step in FOR you and do your videos, taking all of the "I'm not good in front of the camera" OUT of the equation. Reach out today at 209-385-3800 to get started.

Dean Sparks, CEO of BrightDart

Using Your Blog to Build Business

No matter what your business does, there’s a blog fit for you. This week we’ll go over the four E’s to an Excellent and Effective Blog! Tune in EVERY day to learn a new tip on how to educate, entertain, engage and enrich. One of those four will be the right fit for YOUR business and YOUR audience!

Having a blog that’s educational to your audience is a BIG way to get traffic. No matter what your business, educating your audience will keep them coming back for more. Not sure how that fits with you? At BrightDart, one of my biggest clients is a casino, and we just took over their blog writing for them. When we queried their customer base about what they would most like to learn, we got some pretty cool answers, like “how to play craps!” Another client of ours, here at BrightDart, is an Indian restaurant, and using their blog to educate their customers on their cuisine and the healthy benefits of eating Indian food (along with a few recipes here and there) is a great way to get (and KEEP) the attention of their audience!

That's it from us today at BrightDart, your one-stop-shop for all things marketing! Tune in tomorrow for another lesson in making your Blog WORK for your business!

Dean Sparks, CEO of BrightDart

BrightDart - Your Personal Marketing Solution

At BrightDart, we’re excited to bring unique marketing ideas to every client, on every level. We want to approach all marketing with a freshness that’s exciting and successful, every single day. So on our blog, we’re going to offer you some cool insights on some hot topics, like social media and using YouTube to build a buzz – and we’re going to teach some new ways to use old (and always successful) paths, like postcard marketing.

On top of this, we are a marketing, printing and design solutions company. At BrightDart, you can expect to find leading edge, variable data communication offerings, including dynamically personalized direct mail, incorporating variable imaging, variable mapping and personalized URLs. We are experts at integration and can bring these unique technologies together for increased response tracking and conversion.

And the list goes on. You can turn to us for all of your printing needs, including digital, offset and wide format -- and we are sought after experts in the field of email marketing.

One thing we know at BrightDart is that it’s a successful marketing MIX that creates bigger revenue, more clients and a better brand! Tune in every day for our one paragraph tip on our weekly topic!

BrightDart's Creative Approach Through Marketing and Printing Services

Hello, welcome to BrightDart my name is Dean Sparks owner and founder. I would like to inform you about BrightDart's printing such as variable data printing, variable printing, digital printing, and wide format printing; marketing such as direct mail, personalized direct mail, and direct marketing; and technological services such as PURLs, e-mail marketing, and website design that will help you achieve maximum potential without jeopardizing your marketing budget. BrightDart’s innovative services allow us to optimize our products through a unique process called variable data printing, which generates personalized direct mail for our consumers through a digital printer. The digital printing service allows BrightDart to create marketing solutions at a faster turnaround time and affordable cost, but the other variations involved in this printing service are U.V. coating, digital printing, and variable data printing. The direct marketing scheme is one of a kind because it requires specific information such as mailing list, demographics, and a particular graphic design that allows companies to create a healthy relationship with their consumers through a direct mailer, but allows you to focus and relax on your major agendas while BrightDart takes care of the rest! It is those moments where everything is bogging us down, and then we have to worry about marketing and printing services that will create connections to the consumers. That is exactly what personalized direct mail allows the consumer to feel, as if the company is at their doorstep, without being there!

At BrightDart we have the greatest values in direct mail marketing that will help your company become dynamic (graphic design, wide format printing, variable printing and direct marketing), technological (PURLs, email marketing, and website design), and diversified (repro graphics, mailing list, and variable data printing) in the business world. The two questions that stumps us all when confronted with marketing is what marketing and printing service will help me achieve a high return on investment (ROI)? How am I going to effectively target a particular group of consumers that will buy my product or services? Here at BrightDart we believe that the top three reasons companies need marketing and printing services are for company expansion, strategically targeting particular demographics, and to advertise or market a new product. I know it seems impossible to target a particular group of mailers, but here at BrightDart we bring the innovation out of every service we provide. BrightDart's direct marketing and printing are our #1 services that have helped increase productivity in businesses throughout the central valley in cities like Merced, Stockton, Manteca, Modesto, Turlock, Atwater, Los Banos, and Dos Palos.

You hear of many marketing ventures that say they can provide a guaranteed marketing and printing service that will get you the “bang for your buck”. These companies are mostly throughout the valley and California such as Merced marketing and printing, Stockton marketing and printing, Manteca marketing and printing, Modesto marketing and printing, Turlock marketing and printing, Atwater marketing and printing, Los Banos marketing and printing, and Dos Palos marketing and printing. I am here to inform you that Bright Dart’s marketing and printing services have a “better bang for your ROI”. The reason I say this is because at BrightDart we cross examine our marketing and printing solutions with every marketing company in the valley, so we assure that our marketing and printing services are cost effective and strategically meeting our customers’ needs for their marketing and printing campaigns. It is important for BrightDart to satisfy customer needs, and at BrightDart we value customer service first because we want to guide every business in succeeding in any marketing and printing project, which will help businesses in California receive a proven ROI that will help them expand, increase “foot-traffic”, and feel confident in their marketing and printing abilities. At BrightDart that is just what we provide to every company we interact with face-to-face, and that is to provide a guaranteed marketing and printing service that will put a smile on any face at the end of the day.

As you know it can be difficult day in and out to continuously create ideas about how your company can offer marketing and printing solutions that are effective in engaging your consumers. BrightDart promises to be that one stop dynamic (graphic design, wide format printing, variable printing and direct marketing), technological (PURLs, email marketing, and website design), and diversified (repro graphics, mailing list, and variable data printing) marketing and printing solution for every company by consistently providing testimonies and solutions that will help your business feel confident and innovative in any marketing or printing project. I want to thank you once again for reading my marketing and printing services, because at BrightDart your one stop direct mail marketing and printing solution that guarantees a better ROI through our cost effective marketing solutions. Please feel free to look at the numerous amounts of social media that BrightDart is affiliated with through our blog and www.brightdart.com website.

BrightDart’s unique digital printing and variable data marketing solutions

Welcome to February!
Hello my name is Dean Sparks, owner of BrightDart, and I would like to share this little known and misunderstood concept of variable data communications. Yes, we are in tough times and need to be conservative with our budgets, but neglecting the most salient feature of one-on-one communication will only hinder the flow of “foot traffic” on a consistent basis. I would like to introduce a new phenomenon of marketing that can help your business or organization succeed in this tough market. My high-tech marketing company can provide a variety of solutions that will help boost your company’s Return on Investment (ROI), such as variable data printing. This allows BrightDart to customize printing by adding personalized messaging through one-on-one marketing schemes. Next, digital printing allows BrightDart to conduct on-demand production culminating in same and next day turnarounds. Our wide format printing capabilities allow BrightDart to print large output such as blueprints, posters, signage and similarly large products. Lastly, our technological means of marketing through the web includes e-mail marketing, which is a dynamic process of interpersonal connections with your customer base that is within finger touching distance. Given this valuable information about what BrightDart has to offer, I would like to cross examine how BrightDart stands out more than other marketing, print and design service companies throughout the central valley and California.

You may know of other local, Merced based printing companies like Carpenter printing, UPS Store, and Staples. We have the same services to present at an affordable cost and faster turnaround time, in which the other companies mentioned, cannot offer variable data printing, quality digital printing, or UV coating. As you know there are other companies like Allied West, King Signs, and Crawford Business Forms that perform printing, but do not render the powerful digital or variable printing of business cards, letterheads, postcards and newsletters. Overall BrightDart offers something much more distinctive and up-to-date in the marketing industry. The one of many things BrightDart offers that none of these companies can compete with is that, our staff will craft a marketing solution capable of helping you maintain a truly competitive advantage and still remain cost effective in your budget.

Here at BrightDart we are about maximizing your full potential without jeopardizing your budget. Our cost effective marketing solutions, and state of the art digital and variable data printing will allow BrightDart to make that extraordinary relationship with your consumer as if you were physically there. That is my purpose, and I am convinced that our marketing services are the one-stop solution to your marketing needs. I’ll say it again! It is my purpose to provide marketing solutions that will help your business or organization to achieve maximum ROI at the end of each fiscal year. I want to thank you for adventuring with me on my crusade, and I hope to hear from you soon. Please feel free to look at the numerous amounts of social media that BrightDart is affiliated with through our blog and www.brightdart.com website.